Creative Packaging Ideas for Small Businesses
Think about your favorite products. What caught your eye about them? Was it the design, the color, or the creativity? People like to see their products packaged nicely because it gives them a certain impression about the company.
When you purchase a product, it's nice to know whether it's a small business or a startup they put time into uniquely presenting their products. And if you're selling a physical product, it's important to not only present your company's brand but also your products in a thoughtful way. Creative packaging can help you do this!
In an age where there are many different types of packaging, it's important to choose the one that stands out and grabs attention. The best type of packaging is the one that captures the customers' attention, holds the product that you are selling, and is also not too expensive.
If a package is not designed correctly, it can lead to customers being dissatisfied with the product. Good packaging leads to people wanting more of the product and they will want to return to your business. If you want your business to grow, you will need to invest in the right materials.
Packaging is an important part of any business.
For example, if you want to start up a home bakery business, you will need cake, cupcakes, brownies, and popsicle boxes to hold the treats.
Your business needs to be seen. From the way you interact with customers, to the way you package your products. When it comes to your packaging, you want to make sure that it's unique, eye-catching, and still 100% true to your brand.
Luckily for you, we have rounded up 5 small business packaging ideas that can help you out!
1. Stock Packaging ( Ideal for Start-ups and Small Businesses)
Printed stock boxes are a great small business packaging idea. These boxes take a stock box (or another shipping container) and add your logo to the outside. This type of customization is a great way to drive your brand and increase recognition without adding much expense.
For this printed stock packaging, you’ll want to ensure that the placement of your logo is prominent—right-side-up on the top or front of the box. Also, be sure to use an ink color that contrasts well with the box itself for the best visibility.
2. Mailer Box
There are many small businesses that can benefit from using custom mailer boxes for their product packaging. By using mailer boxes, businesses can save money on postage while having better control over their inventory. Mailer boxes are also a great way to make products more appealing and fun to unbox.
Tightly packed mailer boxes can be perfect for shipping fragile items like glassware, electronics, clothing apparels, and accessories. And because they can be customized with a number of protective features, they're a good packaging idea for small businesses.
3. Customized Packaging
Fully customized packages are a great creative way to increase brand awareness and build customer loyalty. By design, they are unique and stand out from the competition. They offer an immersive experience that goes beyond just adding a logo.
Custom features on the inside and outside of the shipping container create a more memorable experience for customers. Plus, social media shares and unboxing videos help promote your brand to new audiences.
This type of creative packaging can make small businesses or start-ups stand apart from saturated market competition.
4. Inner Packaging (Customized Tissue Paper)
Another great way to make your product packaging more elevated and personal is to wrap each individual product within your packages. This sends the message to customers that you took care with their specific order and that their items are valuable. This level of detail helps your brand stand out and also creates an additional opportunity to incorporate your branding onto customized materials.
Some things to consider wrapping are clothing in tissue paper, glass goods in well-protected boxes, and jewelry in small, cushioned containers. Some merchandise will need extra protection while others may just look better when wrapped. Whichever route you choose, this is a great way to show your customers that you pay attention to the details and that you're grateful for their purchase, this adds up alot of value for your small business.
5. Minimal Packaging
There are many benefits to using paper packaging over plastic, especially when it comes to saving money and being more eco-friendly. Paper packaging is also more memorable and can help your brand stand out. Here are some tips on how to use paper packaging to your advantage:
- Use small packaging. This can be as simple as switching to an envelope or making your packages smaller with more parts.
- Give away smaller gifts related to the product you sell in the box. This will make your customers more likely to remember your brand.
- Use eco-friendly paper. This will show that you care about the environment and will help you save money in the long run.
This idea here is to create an impact with minimal packaging, keeping it simple and stupid. So if you are a brand whose tone of voice for communication is such, you can feel free to go with such type of packaging, the minimalist can appeal a good number of modern age customers, and this is important for you to know if you are a small business who is looking for a creative packaging solution or a start-up who wants to establish it branding voice through creative packaging, then minimal packaging is for you.
There are endless possibilities when it comes to small business packaging ideas but it's important to remember that finding the right packaging for your business is primarily about understanding both your company and your target market.
What does your ideal customer look for when they're making a purchase? How can you make your product stand out among the rest on the shelves? Keep these key questions in mind as you explore different packaging options because at the end of the day, there is no standard guideline or template that will be a guaranteed fit for every business.
With that said, there are plenty of incredible packaging ideas out there so with a little bit of creativity, you're sure to find one that perfectly suits all of your needs!