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How To Design Packaging For A New Product

How To Design Packaging For A New Product

Designing and developing a product takes a lot of time and effort, but the packaging is often an afterthought. Your packaging is like a spokesperson for your product, so it's important to make sure it's considered during every stage of development.

It's important to loop your packaging considerations into your product's development so that it plays an important role in the customer experience, creating brand narrative, establishing brand credibility, and increasing brand awareness and outreach. 

Your packaging is the first impression potential customers will get of your product, so you want to make sure it's a good one!

1. Choose the right type of packaging

The type of packaging you choose for your product can affect its look, feel, and quality. Depending on the type of product you are developing, you may be limited in some of your packaging options, or you may have the opportunity to explore different materials and packaging layers that best suit your product. 

Some products may need to be wrapped in multiple layers of packaging – including an outer layer, inner layer, and product-specific packaging. It's important to consider what type of materials will best protect your product during shipping and storage, and how those materials will affect the overall look and feel of your product.

Different types of Packaging Materials

When it comes to packaging, there are different types of materials you can choose from, each with its own advantages and disadvantages. 

  • Folding carton offers a high-end look and feel, as well as versatility in printing and finishing options. However, it is less protective than some other materials. Typically, things like cosmetics, pharmaceuticals, apparel, and many other mainstream industries will use this material. You can learn more about the possibilities with folding cartons here!
  • Rigid packaging offers a luxurious and high-end feel to your products, but it can be quite fragile and costly. Typically, industries like jewelry, cosmetics, high-end liquor, and luxury items will use this material. Here are some examples of what you can do with rigid packaging:

-Use it to package delicate items like jewelry

-Use it to package high-end cosmetics

-Use it to package luxury items like high-end liquor

-Use it as part of your marketing and branding strategy to show that your products are luxurious and high-end

  • Looking for a high-quality, durable packaging solution for your heavier and more fragile products? Corrugated packaging could be the answer you're looking for! Many e-commerce retailers use this type of packaging for shipping and protection purposes, as it offers great protection for your products. If you're interested in learning more about corrugated packaging, check out this link for more information.

2. Packaging Design and Art Direction

When you create a clear message with your packaging, you are telling the world exactly what your brand is about. The design of your packaging can say so much about your company's values and mission! You need to be able to make a great first impression so that you can reach your target audience. What color scheme do you want to use? What font do you think best represents your brand's values? These are the questions you should be asking yourself!

3. Structure and Architecture

It is essential that your packaging is both functional and appealing. After all, your packaging is a direct impression of your business as a whole. While you want to optimize the visual impact of your packaging and brand colors, it is just as important to ensure that your package is structurally sound. For example, if you are selling a food item, you don't want your package to be flimsy or easy to rip or crush. You want it to be sturdy and durable, in order to protect your product from outside elements and other potential problems, like spills or breakage. 

And finally last but not the least, 

The one thing you should consider is the design of the packaging. It needs to be eye-catching and informative to make the sale. If your packaging doesn't meet these criteria, you could be missing out on potential sales. A great way to start planning your packaging design is by asking three questions about your product: 

  • what is the product, 
  • What do you want to display with the packaging of the product?
  • Towards whom it is targeted to?  

Once you have the answers to these questions, you can mold your packaging to fit those answers.

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